Astra Walker

In the lead up to opening their first Queensland showroom, Astra Walker approached us to assist in visually re-aligning their brand to communicate and embody the integrity of their product.

Astra Walker products are chosen by architects and interior designers because of their use of the highest quality materials, 100% Australian manufacturing, and the sense of trust and assurance that comes with an established and recognised company — however, their visual brand was not reflecting these qualities.

Instilling the belief that enduring design emerges from resisting the whim of trend and artifice, our strategy employed a consistent aesthetic methodology across photography, typography, and layout. By focusing on a unified look and philosophy through every brand touchpoint, including print collateral, packaging, and art direction, customers recognise this same consistency as central to the brand’s identity.

Echoing the clean, refined, and contemporary design of their products, the outcome of our strategy sits in harmony with the sense of function and indulgence at the core of Astra Walker.

Project Scope

  • Strategy
  • Art Direction
  • Print Collateral
  • Packaging
  • Brand Partnerships & Collaborations

Credits